Local Presence SEO
Local SEO for businesses that need to rank in map packs and local organic search results. Google Business Profile, local citations, location content.
How it works
Local search is one of the most competitive areas of SEO because the ranking factors are different from organic ranking and the mistakes are systematic rather than random. Most local SEO problems we diagnose fall into four categories: an unoptimised or inconsistent Google Business Profile, inconsistent NAP (Name, Address, Phone) data across directories and citations, missing or thin location-specific content on the website, and insufficient local authority signals. Fixing all four in the right order typically produces the fastest and most consistent improvement in map pack visibility. The Local Presence SEO service covers: a full Google Business Profile audit and optimisation, including category selection, service areas, attributes, Q&A, and photo strategy. A NAP consistency audit across all major directories and citation sources, with systematic corrections to remove inconsistencies. A local citation building programme covering the directories that matter for your sector in your geographic market. Website-level work including location page creation or optimisation, local schema markup, and content that addresses local search queries specifically. Local link acquisition from regional publications, directories, and sector-specific sources. For businesses with multiple locations, we handle each location as an individual entity with its own optimisation plan.