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Methodology

FIVE PHASES.
IN THE RIGHT ORDER.

Order matters in SEO. Executing before diagnosing is the number one reason SEO fails to produce results.

01
Landscape Review

Full crawl, keyword positions baseline, competitor benchmarking, Google Search Console analysis. We document the current state before touching anything.

02
Strategy Blueprint

A prioritised action plan built on what we found, not on a template. Keyword universe, page assignments, technical priority list, link acquisition targets.

03
On-Site Work

Technical fixes, page-level optimisation, meta data, internal linking, structured data. Implemented directly or through clear instructions for your development team.

04
Off-Site Building

Editorial link acquisition through genuine outreach to publishers in your sector. Every placement is reported individually with domain metrics and topical relevance.

05
Report & Refine

Monthly rank and traffic reporting with plain-language analysis. What moved, why it moved, what we are changing next cycle. No dashboards that obscure rather than explain.

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